It also allows the eye to travel to all the unique items in the scene so you get what the aesthetic of the new line is and it makes you want to be part of it.” Larkspur & Hawk Caterina earrings, rivière necklace, and earrings. The imagery can really draw you in to take a closer look. “But when you style with layers and other pretty objects and props, you can really tell a story.
“Typically when you photograph jewelry you can only hit one note-the imagery is not as rich as it could be because the pieces are so small and usually hard to photograph on their own,” says Verrier, who has also created mood boards for fashion brands such as Loeffler Randall, Tory Burch, and Tocca. “When Robin styled and shot this campaign in April, the props and symbolism used in each set became…bittersweet reminders that, for now, the carefree joy of escape needs to happen in new, even two-dimensional ways.” “The planning of our spring/summer 2020 shoot began well in advance of the pandemic,” says Satloff, who was able to connect with Verrier virtually when it came to concepting and finalizing the composition of each shot. “As I commenced on my design journey in 2019, I could not have known how truly important it would be to virtually experience faraway destinations during our spring/summer lockdowns,” says Satloff. We need lasting visuals, since these have become our loudest voice and ultimately are a very necessary marketing tool for our clients and retail partners.” Professionally designed mood board from Larkspur & Hawk’s summer campaign, now live on the brand’s website, featuring new quartz rivière necklaces and cluster, girandole, and drop earrings in pink and green. I believe it is needed now more than ever as we enter a world where customers will depend more and more on social media for brand education, and our retail buying appointments will be conducted virtually.
“The monetary and emotional investment in still-life photography has always been worthwhile for Larkspur & Hawk and is a medium that allows me to visually articulate the mood and direction of each capsule. “She has a prop closet that could rival any magazine’s, and what she may not have tucked away she magically finds. “I discovered Robin through a colleague, and I was immediately captivated by her unique talents for creating, styling, and photographing collection mood boards,” says Satloff. The line’s newest collection, inspired by far-flung getaways and escapes from the day-to-day, is accompanied by a gorgeous campaign that reflects a collaboration between founder and designer Emily Satloff and Charlottesville, Va.–based stylist and photographer Robin Verrier of Verry Robin & Co. When it comes to high production values, exquisite storytelling, and exquisite product to match, New York’s Larkspur & Hawk comes to mind immediately.
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